Think commercially. Sell consultatively. Win more business
We help B2B leaders and sales teams move out of price-focused sales conversations and into value-driven, consultative approaches that build trust, confidence, and long-term commercial growth
Sales strategies and approaches that deliver results
Experts in consultative sales training
Most sales training services are designed around pushy sales tactics, manipulative approaches and awkward scripts.
we work with B2B businesses and leaders to shift the conversation to value, building confidence, credibility, and stronger client relationships.
Our approach helps you:
Move sales conversations from price to value
Build stronger, longer-lasting client relationships
Win more ideal clients to create predictable, sustainable growth
Feel confident and credible leading value-driven sales
Whether you’re a business owner or part of a sales team we’ll help you approach sales in a way that feels good and wins work.
Who we work with
Membership organisations, publishers, and non-profits
Shift from price-focused selling to value-led commercial growth
B2B sales teams
Sales teams within B2B businesses who want to develop skills to consistently sell on value, not price
B2B business owners and non-sales professionals
Learn to lead consultative, value-driven conversations that deepen relationships and win more business.
Join the Inktop Lab
Insights, ideas, and resources to help B2B leaders and sales teams move out of price-led conversations and sell confidently on value
Direct to your inbox, every month
OUR VALUES
PRAGMATIC
Commercially focused, but always realistic, actionable, and tailored
ETHICAL
Always aligned to our clients’ mission, audience and organisational values
EXPERT
We bring deep knowledge and 15+ years of hands-on commercial experience to our work
FLEXIBLE
Responsive to your team, goals, and budget - supporting you how and when you need it
Client Feedback
“We had a great working relationship and her insight into the membership sector was valuable to us.
She is forward thinking, enthusiastic and creative in her approach. Helen will be an asset to any organisation.
Ginny Thacker, Head of Commercial Partnerships, Chartered Institute of Wastes Management
“Being able to get a better understanding of the other sales teams’ pain points and share mine has given a good foundation to collaborate more closely and share best practices.
Edward Lloyd, Senior Account Manager, Association British Insurers
“I’ve been on many training courses, but Inktop’s are a cut above the rest.
I now have a notebook full of notes that I have referred to several times since our chat only days ago.
Looking forward to the next!”
Jayne Atkinson, Senior Business Development Manager, The List Publishing
“Helen has revitalised our sales approach.
We very much appreciate her energy, her transparency, and the new ideas she has brought to the table for diversifying our offering.”
Helen Kelly, Communications and Campaigns Director, Nautilus International