About

Inktop is a sales training and coaching business, specialising in the media, membership and charity sectors.

The business was founded in 2019 and offers bespoke training.

Today Inktop has helped over 80 publishers and membership organisations and trained hundreds of sales professionals.

Most of our clients are based in the UK and range from small business, through to multi-national organisations with large sales teams.

MEET OUR FOUNDER

Inktop was founded in 2019 by Helen Coston.

After years of working in various sales, marketing and business development roles within the publishing and membership sectors, she realised there was a need for improved sales skills within in-house teams.

As a teenager Helen worked in the bar of a luxury hotel to earn some extra money. On one of her first shifts she met a couple looking round the hotel, prospectively looking to book their wedding there, and sold them a wedding package (despite knowing very little about the hotel, the price or the actual package!)

Helen pursued a long career in sales and business development before starting to help and eventually train others. She is a qualified coach via the Institute of Leadership.

Helen is also a passionate advocate of self-employment and credits her own business success to a “skilled approach to selling”. She runs a small coaching practice alongside Inktop, in which she supports business owners in building their own businesses and learning… how to sell!

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