Exhibition sales training
exhibition sales training. designed FOR PUBLISHERS, MEMBERSHIP ORGANISATIONS, CHARITIES AND MEDIA BUSINESSES
Exhibiting at a show or conference can account for a large part of a client’s marketing budget. This, combined with many competitor events and a rise in online events means that exhibition sales teams need to have a strong proposition and highly developed sales skills to secure sales.
From cold calling a prospect, right the way through to consultatively selling options, exhibition sales requires skill, reslience and excellent communication skills.
All of our training is designed to work around you and your team. Ahead of the training course we'll discuss with your sales manager what areas would help you the most and adjust our material to suit your requirements.
EXHIBITION SALES: COURSE OUTLINE
Benefits of exhibiting
Understanding what your clients are thinking
Value-based selling
Phone-based selling
Cold calling
Getting past the gatekeeper
Making contact with new prospects
Presenting packages and proposals
Offering relevant options and tailored communication
Handling objections and closing technqiues
Managing key accounts
Who should attend this course?
This course has been designed for:
✔ Sales professionals selling membership products
✔ Sales Managers
CLIENT FEEDBACK
“I've been on many training courses but Helen's are a cut above the rest.”
“I had a couple light bulb moments throughout the three hour group session through listening to peers within the publishing world and then again in the 1-2-1 follow up session. I now have a notebook full of notes that I have referred to several times since our chat only days ago.
Looking forward to the next!”
Jayne Atkinson, Senior Business Development Manager, The List Publishing
“My team and I took a took a sales training course and it was an amazing experience.”
“We refreshed our knowledge and learnt new ways of bringing delegates to our events. Helen gave pointers to everyone on the team based on their personal way of working.
The feedback after the course was useful.
Definitely contacting her again for another course”
Nikola Peychev, Delegate Relations Manager, Capacity Media
“We've worked with Helen on sales training courses for our members a few times now, and she's a joy to work with.”
Always friendly, flexible and incredibly knowledgeable, her courses are invaluable and have become a staple of what we offer.
Recommend!!”
Nikki Simpson, Managing Director at The International Magazine Centre
Other services for sales teams:
✔ Sales assessments
✔ Induction programmes for sales teams
✔ One-to-one coaching
WHO WE HAVE WORKED WITH
