Media Sales training
Media sales training, designed FOR PUBLISHERS, MEMBERSHIP ORGANISATIONS, CHARITIES AND MEDIA BUSINESSES
Win more advertising business with improved sales skills, confidence and tested techniques through our media sales training.
Intense competition for marketing spend, coupled with changing reader behaviour, means that selling advertising and media space has become more challenging than ever before. Publishers and sales teams can no longer assume they will remain successful simply by doing the same things that have worked in the past.
This is interactive and engaging Media Sales Training Course, will help your team to grow their sales skills, improve confidence and ultimately win more advertising business.
All of our training is designed to work around you and your team. Ahead of the training course we'll discuss with your sales manager what areas would help you the most and adjust our material to suit your requirements.
Media sales training: COURSE OUTLINE
The modern way of selling advertising
8 stage sales process
The power of building rapport and consultative selling
Consultative approach
Understanding your clients
Creating a winning pitch
Effective communications
Handling objections and negotiations
Typical objections media sales professionals hear and how to overcome them
How to add value
Why cutting prices is not the solution
Who should attend this course?
This course has been designed for:
✔ Media sales professionals
✔ Sales Managers
CLIENT FEEDBACK
“I've been on many training courses but Helen's are a cut above the rest.”
“I had a couple light bulb moments throughout the three hour group session through listening to peers within the publishing world and then again in the 1-2-1 follow up session. I now have a notebook full of notes that I have referred to several times since our chat only days ago.
Looking forward to the next!”
Jayne Atkinson, Senior Business Development Manager, The List Publishing
“My team and I took a took a sales training course and it was an amazing experience.”
“We refreshed our knowledge and learnt new ways of bringing delegates to our events. Helen gave pointers to everyone on the team based on their personal way of working.
The feedback after the course was useful.
Definitely contacting her again for another course”
Nikola Peychev, Delegate Relations Manager, Capacity Media
“We've worked with Helen on sales training courses for our members a few times now, and she's a joy to work with.”
Always friendly, flexible and incredibly knowledgeable, her courses are invaluable and have become a staple of what we offer.
Recommend!!”
Nikki Simpson, Managing Director at The International Magazine Centre
Other services for sales teams:
✔ Sales assessments
✔ Induction programmes for sales teams
✔ One-to-one coaching
WHO WE HAVE WORKED WITH
